Video Slots
Up to now, WMG has focused solely on creating video slots since venturing into developing games for online casinos, a transition that started in 2016. Many of their games are adapted versions of titles previously released on gaming terminals, which means there is already a dedicated fan base familiar with these popular games now available on select Italian online gambling sites.
What stands out most about these games is their consistent cartoonish visual style. Rather than the sleek, contemporary art style prevalent in the industry, WMG titles feature simple, vibrant colors and easily recognizable characters reminiscent of a classic Sunday morning cartoon. While not the most visually stunning, this choice of aesthetics is distinct and contributes to a welcoming atmosphere that is casual and approachable.
Gameplay in these slots follows a similar minimalist approach. All machines feature a layout with five tumbling reels and five paylines, offering players straightforward action on each spin. Most games also incorporate at least one bonus round, typically in a “pick ’em” format where players select objects from a grid to reveal instant prizes.
One of the standout titles is Fowl Play Gold. Part of the Fowl Play series, this game follows a group of hens evading a presumed predator (possibly a fox or wolf — the art could be more detailed) and merges classic symbols like sevens, bars, and money bags with animal characters. The bonus round involves hens laying eggs to earn instant rewards, with a variant called 4 Fowl Play allowing players to engage with four sets of reels simultaneously.
Other noteworthy slots include the whimsical Halloween-themed slot, Haunted House; the fairy tale-inspired Pigs & Bricks; and Witch Hunter, a game where the art style subtly shifts to complement the low fantasy theme.
A Fresh New Platform
In addition to game development, WMG has introduced a platform, WMGear, to facilitate the distribution of their products to clients. WMGear serves as a reliable tool for operators seeking to integrate these games with their existing website offerings. This platform enables players to access the WGS range on the same sites hosting games from other developers, such as ELK Studios slots or EGT slots, alongside numerous others. By supporting gameplay on desktops, smartphones, tablets, and other mobile devices, this delivery system enhances accessibility and player engagement.
A Valuable Partner in Their Home Market
WMG may not be a prominent name in the global gaming industry, and this status is unlikely to shift in the foreseeable future. The company’s game offerings are not groundbreaking or extensive enough to form the core portfolio of an entire casino site. Instead, WMG is tailored to attract the Italian online gambling market exclusively, at least for now. Thanks to their presence in lottery terminals, many of their games have already garnered a strong following in Italy, positioning them as appealing additions to online gambling platforms.
Due to their simplistic nature, these games primarily appeal to casual gamers who place sporadic bets, lacking the depth to retain players’ interest over time. Nonetheless, their welcoming design makes them a valuable asset for websites seeking a broad player base, and it is anticipated that numerous Italian platforms will incorporate this collection to leverage the existing popularity of WMG’s portfolio.