Partnering with Royalty
One strategy contributing to the ongoing growth of this company involves forming key partnerships. This includes collaborations at the software level with other providers to expand the range of games on their platform. Additionally, they have utilized their own intellectual property by licensing it to lotteries, machines, and social/casual gaming platforms to enhance the visibility and accessibility of their creations. Notable partnerships have been established with Electronic Arts, Zynga, Scientific Games, and IGT.
Although Gaming Realms has traditionally concentrated on the UK market, they have recently begun expanding into other jurisdictions. In 2016, the company struck a deal with Pala Interactive to introduce a 90-ball bingo game to the tribe’s site in the regulated New Jersey iGaming market, marking their initial venture into the United States.
Slingo Leads the Way
While the company boasts a diverse content portfolio, including a variety of themed online slots, its standout creation is undoubtedly Slingo. This game merges elements of slots and bingo, resulting in a unique and engaging product.
Various Slingo variants operate on a common core concept. Players are presented with a 5×5 grid of numbers resembling a bingo card, situated above a single row of reels. Upon placing a bet, players receive a set number of spins (typically 11) to match numbers on the slots reel with those on their card. Each match marks a spot on the grid, while wild symbols offer players the chance to mark a spot of their choice.
Prizes are awarded based on the number of complete lines filled. Players can opt for additional spins for a chance to secure larger payouts. The most significant rewards come from completing the entire card, often resulting in payouts several hundred times the initial stake.
Today, Slingo is available in various iterations, offering distinct themes and payout structures while retaining the fundamental gameplay style. These include licensed editions like Slingo: Britain’s Got Talent, as well as alternatives such as Slingo Extreme and Slingo Riches.
Video Slots
In addition to their renowned products, Gaming Realms has developed a selection of slot machines to complement their flagship offerings. Some titles are inspired by their well-known brands, like Slingo Reel Riches, which incorporates familiar themes into a traditional five-reel format requiring players to match symbols across fixed paylines.
Other games showcase more original concepts. For instance, their latest release, the Pigasus online slot, features a whimsical flying pig as its central character. This game introduces innovation beyond its unconventional theme by allowing players the option to pay for a respin when they are close to triggering a bonus feature, incorporating decision-making into typical slot machine gameplay.
Skill Games
One notable trend in the gambling industry is the rising interest in developing skill-based games for players. Gaming Realms is actively participating in this movement, having created what they claim to be the first genuinely skill-based title in the UK iGaming sector.
Known as Magic Mine, this game adopts match-three mechanics popularized by titles like the Candy Crush series. Players compete against an AI opponent, earning cash rewards upon successful completion. The absence of a random number generator places the outcome solely in the hands of player skills, with more adept individuals reaping greater rewards.
Heroes of the Realm
While the name Gaming Realms may not be as recognizable to UK gamblers as Pragmatic Play slots or IGT slots, many are likely familiar with the company’s popular products developed over the past five years.
Undoubtedly, Slingo stands as the flagship offering from this developer, yet it would be remiss to pigeonhole the company solely based on this product line. In addition to their innovative games, they are recognized for their Grizzly software platform that powers their sites. This comprehensive approach has garnered accolades such as the Mobile Casino Product of the Year, presented by the eGaming Review Awards in 2016 in recognition of their mobile platform.
With a diverse array of games catering to social and casual gamers, along with a strong focus on mobile solutions, Gaming Realms stands as a software provider primed for sustained growth and success in the future. While currently centered in the UK, their recent ventures in the US indicate a promising expansion into regulated markets, where their exceptional games are likely to gain further prominence.