Making Moves
Experienced players may be unfamiliar with Eye Motion, despite the company’s years of operation. Over the past eighteen months, they have ramped up efforts to expand their presence and attract new talent to achieve greater success.
Eye Motion has been raising its profile by participating in major iGaming events. In 2017, they attended Russian Gaming Week, SiGMA, and the Global Gaming Expo, and more recently at ICE Totally Gaming 2018. Despite their limited product portfolio compared to other companies at these events, Vardan Meliksetyan has made a favorable impression, evident from his role as a judge at the 2017 iGB Affiliate Awards.
Their participation in the Armenian-British IT Business Networking Event in London and subsequent connections led to the announcement of a second office in the UK and plans for an office in Las Vegas.
In terms of recruitment, Eye Motion has brought on new developers specializing in front-end development, the Yii and Laravel Frameworks, sales managers, QA testers, and sound composers, reflecting their ambition to invest in key areas for success.
The Beating Heart of Their Business
The flagship product of Eye Motion is the Beating Slot app, launched on the Microsoft Store in early 2016. With eleven ancient worlds to explore, the company aims to release a total of around 40 games.
The games are free-to-play, supported by in-app purchases ranging from $2.99 to $119.99. A recent partnership with Vbet.com allows players to access real cash gameplay without unlocking levels.
Eye Motion aims for greater success with online casinos, as initial feedback on the Microsoft Store indicates room for improvement. Notably, the American Indians slot machine stands out for its unique design and immersive experience.
Vision for the Future
Under the leadership of a visionary developer, Eye Motion focuses on innovation in game devices and leading the use of AR and VR in iGaming. Expectations include the release of a VR-powered slot machine, as the company explores new technologies and designs for gaming terminals.
Eye Motion plans to release new games, such as the Beating Fruits video slot, in the near future. They aim to compete with industry giants by creating unique products and experiences.
One to Keep an Eye On?
While Eye Motion’s ambitions in AR and VR technology are commendable, improvements are needed in game design and innovation to make a significant impact in the industry. Hiring mathematicians and art directors may be crucial for enhancing their game offerings and attracting players to top online casinos.