The Betdigital Story
Betdigital was established in 2011 with the mission to develop content and systems for both domestic and global markets. The experienced team members collectively boast over 50 years of expertise in game development and sales, which laid a solid foundation for the company.
The Betdigital team excels in both systems development and content creation, with the former revolving around their exclusive GRID and SystemX technology. With SystemX being promoted as the industry’s premier cross-platform gaming engine, it played a significant role in the company’s early triumph by attracting attention from third-party and online game developers aiming to break into the land-based gaming sector.
Combined with Betdigital’s top-notch in-house games deployed on major platforms, the company seems to have found the winning formula. According to Betdigital, their office in Oxford, conveniently located just five minutes from the A34 Marcham Interchange, offers a vibrant working environment characterized by a friendly atmosphere, strong work ethic, and flexible work schedules. They also foster a culture of socializing through post-work drinks or informal meals, which could be useful information if you’re considering applying to them.
Proprietary Technology
Every software company has its own proprietary systems, and Betdigital has two such systems known as SystemX and GRID, integral to the company’s vision and ongoing success. These two systems work in harmony while fulfilling distinct roles.
SystemX serves as the company’s cross-platform integration system, allowing Betdigital’s products to interact seamlessly with third-party software and enabling online casino operators to blend various systems and games effortlessly.
Meanwhile, GRID functions as Betdigital’s game engine. Versatile and finely crafted, GRID is at the core of every game created by the Oxford-based team, enabling rapid market release of new titles while ensuring they are free from bugs and glitches.
Third-party developers can leverage SystemX and GRID or solely utilize the SystemX interface if they already possess a game framework. The advantages for developers are vast: through SystemX, they gain access to a stable platform, the ability to work with multiple operators, and a reduction in the time required to launch titles. Betdigital estimates that this reduction can slash the average timeframe from 16 months to as little as 12 weeks. With Betdigital handling testing and coordination with the operator, developers can concentrate on crafting high-quality games.
Betdigital’s proprietary multi-platform interface, SystemX, enables games to operate across multiple platforms via a unified interface, significantly cutting development costs and allowing Betdigital to pass on these savings to clients.
SystemX, equipped with an API, is highly customizable, designed for seamless integration, and easily upgradable for web and land-based platforms. The system is backed by comprehensive support, including detailed web documentation and vendor tools, ensuring clients can utilize it with confidence, knowing their games will function smoothly now and in the future. GRID, an acronym for Game Rapid Integration & Development System, follows a similar path.
Betdigital’s game development framework, configured through XML, is developer-friendly, enabling the creation of quality games without the typical lead times. Fully integrated with SystemX, GRID employs hardware-accelerated OpenGL, offering configurable graphics, animations, and sounds through XML without the need for recompilation. GRID-designed games feature unlimited reel displays, innovative reel structures, and scalable options, perfect for mobile devices.
With TrueType and bitmap font support, GRID ensures consistent visuals across all devices. Development cycles with GRID are notably quick, with game personality scripts completed in under a week using XML and the state-driven C++ game engine code delivered in 2 to 8 weeks. Testing on the target platform takes about a week, followed by a rapid release onto the market and deployment to platform providers in a day each.
Digital Games from the Digital Developer
While SystemX and GRID hold appeal for developers and operators, end-users are primarily interested in Betdigital’s games. As expected, Betdigital excels in utilizing its proprietary systems, delivering games that are smooth, engaging, and enjoyable.
Betdigital’s online slots are immersive and well-crafted, pleasing to both operators and players. For instance, City of Gold is a captivating 5-reel slot that immerses players in an Aztec-themed adventure with lucrative treasures. The slot’s clean design prioritizes legibility, making it enjoyable and straightforward to play.
Super Pots, with its retro design centered around traditional symbols like BAR, O, and X, reminiscent of British amusement arcades, follows a similar quality pattern.
Every reputable game developer features a fruit-themed title, and Betdigital’s offering, Fantastic Fruits, showcases top-notch graphics with a lifelike style setting it apart. While Caesars Palace may not be the most original slot title, the potential for massive wins compensates for its lack of novelty.
Most of Betdigital’s slots feature 5 reels and around 20 lines, commonly incorporating playing card symbols alongside thematic symbols, such as crowns and gems in Royal Gems. Shamrock Surprise embodies every Irish motif imaginable, presented in charming graphics. Big Money Bingo and Magic Multiplier Bar-X adopt a similar format, with the latter being a popular slot reminiscent of classic fruit machines.
For operators or players interested in testing Betdigital’s games before committing real money, the company offers playable demos upon request.
With its ability to develop stable, cross-platform compatible games and provide proprietary SystemX and GRID technologies to third parties, Betdigital has rightfully earned its international reputation. While newer gaming companies exist, few can match the expertise of Oxford’s premier gaming software developers.
Opting for quality over quantity, Betdigital has chosen not to flood the market with similar games; instead, they select titles based on longevity and stability, traits that may not be trendy buzzwords but effective descriptors for a company aiming to establish enduring client relationships.