Sebastian Jarosch is the founder of Mithrillium Media Ltd. During his time with the company, Jarosch revolutionized the way many of us view iGaming affiliate platforms. He integrated reforms that led to a focus away from SEO chasing. The changes he brought about led to improved user experience that can still be felt today.
There is no one more qualified to speak on the future of affiliate websites than Mr. Jarosch. You don’t have to take our word for it. Sebastian Jarosch has been awarded several prestigious titles by some of the most relevant organizations in the realm of iGaming. He has won a few Program of the year Awards, including the Affpapa and SBC Awards. He has graciously given us some of his time and answered questions regarding the industry’s approach to loyalty and community.
Interview Questions:
Do you think slot players are more loyal to specific games or to casinos, and how does that affect affiliate strategies?
It depends a little bit on the type of player, but generally, slot players are more loyal to specific games or developers than to casinos. They often have specific titles or themes that they pick across different casinos. For affiliates, this means that casino reviews should include the software developers and a list of the most popular titles in the market.
What role do affiliates play in helping players discover new slots and stay engaged beyond the initial sign-up bonus?
Casino affiliates are essentially directories that focus on new game releases and explain game mechanics to help players find the right slot. Slot reviews also include a list of casinos where the game can be found, as well as the corresponding sign-up offer to support players in their decision-making.
How important is community-driven content (reviews, ratings, forums, or user comments) in building loyalty around slots?
Community-driven content is extremely important because it adds authenticity to affiliate sites. Real player reviews, honest ratings, and forums build trust with visitors. Players begin engaging with other users and often become loyal followers.
Are slot players looking for deeper insights (like volatility, RTP, or game mechanics) and does this shape how affiliates present content?
For an experienced slot player, factors such as RTP, bonuses, and volatility are very important when choosing a casino slot. Slot reviews guide them toward informed choices and help them optimize their gameplay. Affiliates that provide real value in their casino reviews will come out on top.
How do streaming and influencers affect community-building around particular slot titles?
Casino streamers can increase the popularity of slots by showcasing real gameplay, winnings, and losses while engaging directly with their audience. They are often highly experienced and frequently give advice on specific game mechanics. Affiliates that partner with streamers can benefit from large communities of casino enthusiasts.
Do you think affiliates should focus more on game-centric experiences rather than purely operator-focused comparisons?
It depends on the intent of individual player groups. Operator comparisons still play a big role in highlighting the reliability, bonus offers, and payment methods of a casino. Slot review sites have become very popular and tend to attract more experienced players by focusing on gameplay, mechanics, and community insights. Ideally, a review site will cover casino games as thoroughly as operators in order to cater to different player types.
What are the key trust factors players look for when deciding whether to follow slot-focused affiliate platforms?
When players select an affiliate platform, they look for transparency, honest reviews, explanations of payout mechanics, and the latest offers. Sites like Casino Groups build trust with reviews written by industry experts players can relate to. Players also value unbiased insights that don’t feel overly promotional. Trust grows when affiliates prioritize fairness, expertise, and clarity.
Have you seen examples where loyalty around a single game or developer boosted engagement across an entire affiliate site?
If a specific game or developer has enough search volume, it can boost engagement across the entire site. When players look for reviews or guides on a specific game, they often explore related titles. Affiliates can capitalize on this loyalty by building clusters of content around developers or game themes.
How can affiliates balance honest slot reviews with commercial pressures to promote certain games or operators?
Affiliates should adopt a player-first strategy and focus on honest reviews rather than giving in to commercial pressure. Players understand that affiliates are advertising platforms, but to create a loyal community it is essential to build trust. In the long run, this approach is far more effective than relying on overly promotional content.
Looking ahead, what innovations do you see shaping slot communities (from gamification to player-generated content) and how can affiliates tap into them?
Gamification, social features, and player-generated content will all shape future slot communities. Tools like leaderboards, challenges, and verified user reviews create engagement beyond gameplay. Affiliates that integrate these innovations will become true community hubs rather than just comparison sites.
